News and notes from Google Down Under
A billion reasons to celebrate music on YouTube
Wednesday, December 7, 2016
Last year was a bright one for music—after several tough years of declining revenues, the industry
started growing again
, spurred in large part by the growth of music streaming subscriptions. This year, the industry has even more reasons to be optimistic. Even as music subscriptions have been growing faster than any other subscription type, advertising is another
of revenue. In fact, in the last 12 months, YouTube has paid out over $1 billion to the music industry from advertising alone, demonstrating that multiple experiences and models are succeeding alongside each other.
And this is just the beginning. As more advertising dollars
from TV, radio and print to online services, the music industry will generate even more revenue from ads. In the future, the music business has an opportunity to look a lot like television, where subscriptions and advertising contribute roughly equal amounts of revenue, bolstered by digital and physical sales. To achieve this, there is a lot of work that must be done by YouTube and the industry as a whole, but we are excited to see the momentum.
At a time when there’s never been more competition for attention, fans can’t get enough good music. It is clear that this creative industry has two strong engines of growth -- subscriptions and advertising -- and we are honored to be a part of it.
Robert Kyncl, Chief Business Officer, recently watched
"The Hamilton Mixtape Performance Live Stream."
#YouTubeRewind: Celebrating what you watched, shared and created in 2016
Wednesday, December 7, 2016
Aussies went crazy for Sia, stormtroopers and Superwog in 2016.
2016 was a year of challenge and triumph. You
you caught ‘em all
– and you celebrated “
The Aussiest Interview Ever.
” Now 2016 is coming to an end, you know what that means…. It’s time for #YouTubeRewind!
This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests.
Feel like a YouTube expert? Take our
to see how many trends and creators you can spot.
Australia's Top Trending Videos
As we look back at 2016, we replay and rejoice in the trending videos and music videos from 2016, according to time spent watching, sharing, commenting, liking and more. From celebrity moments to breakdancing stormtroopers to Superwog’s skits
, this year’s top trending videos are a quirky mix of song, dance and laughs – representing the amazing variety of creativity shared on YouTube every day.
James Corden's Carpool Karaoke series was the number one hit for Aussies in 2016,
winning four spots in the top ten trending videos. Women took the front seat, from JLo to Adele, Sia and First Lady Michelle.
We also played with Play-Doh, shared
Superwog and tuned in to Triple J.
The channels who made these videos have more than
subscribers who tune in regularly to watch the funny, insightful, entertaining things they create.
Adele Carpool Karaoke
HUGE EGGS SURPRISE TOYS CHALLENGE Inflatable water slide Disney Cars Toys Paw Patrol Spiderman
Jennifer Lopez Carpool Karaoke
Sia Carpool Karaoke
Ice Cube, Kevin Hart And Conan Help A Student Driver - CONAN on TBS
Parent Teacher Interviews
Boogie Storm make Simon’s dream come true! | Auditions Week 5 | Britain’s Got Talent 2016
Halsey covers Justin Bieber's 'Love Yourself' for triple j's Like A Version
First Lady Michelle Obama Carpool Karaoke
Does Elsa Eat Too Much? Play-Doh Disney Frozen Movie Clips Best Stop-Motion videos
Australia's Top Music Videos
Aussies were hooked on The Chainsmokers in 2016, with the anthem “Closer” landing the year’s top music video, and "
Don't Let Me Down" (Ft. Daya) in ninth place. It’s fair to say that 2016 was a year of
"work work work work work," with Fifth Harmony and Rihanna taking charge in the charts.
The Chainsmokers - Closer (Lyric) ft. Halsey
Fifth Harmony - Work from Home ft. Ty Dolla $ign
Calvin Harris - This Is What You Came For (Official Video) ft. Rihanna
ZAYN - PILLOWTALK
Twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]
Major Lazer - Cold Water (feat. Justin Bieber & MØ) (Official Lyric Video)
Mike Posner - I Took A Pill In Ibiza (Seeb Remix) (Explicit)
Ariana Grande - Side To Side ft. Nicki Minaj
The Chainsmokers - Don't Let Me Down ft. Daya
Rihanna - Work (Explicit) ft. Drake
With Aussie-born artists Sia and Superwog landing the leaderboards, 2016 was a time to shine for Aussie homegrown creative talent.
Soon we’ll be releasing YouTube’s global list and YouTube’s Rewind video celebrating the top memes and moments of the year from around the world – so stay tuned!
For more Rewind fun, check out the
Head of Culture & Trends, and the YouTube Rewind team
Share some good, stop the hate
Tuesday, December 6, 2016
Australia is such a diverse country—but are we inclusive? Do we have a 'casual racism' problem? Are we a nation tolerant of hate?
These are confronting questions, but it’s important that we ask them. So
has joined up with
Foundation for Young Australians
to launch sharesomegood.org, a campaign aimed at helping people to understand what hate speech is, to know what to do when they see it, and how to counter it with positive messages.
Our first task was to understand what people think, and so Vice traveled around Australia
asking young people
whether they think Australia is inclusive.
Not everyone uses the internet with positive intent. And with Australians spending more time using the Internet to connect, communicate and consume content, there is greater potential for negative messages to spread quickly.
Such online threats, degrading comments, and digital harassment — when based on a person’s race, nationality, sexual orientation/gender identity, gender, or religion — are forms of
, and are unfortunately becoming a large part of our online experience.
There is no universally accepted definition of hate speech. It can differ by country, online platform or organisation with some applying a broad catch-all definition, while others apply a narrower definition; here’s how
YouTube defines it
It’s easy to spread hate speech online because people don’t have to reveal their true identity. But even out in the open some people see the internet as a place where usual social norms no longer apply - a place where insulting and offensive comments can go unchecked and do no harm in the real world.
But those messages are harmful, and they hurt real people.
So, what can you do? Plenty! Go to
to learn how to drown out the hate by amplifying your voice and create videos and stories that show what you are for, not what you are against.
Share stories that promote and celebrate diversity and inclusion, educate people about minority groups or hate speech targets, and present minority groups in a positive way and challenge stereotypes. Start by using the resources available to educate yourself, think of a creative way of telling your story and then get producing! There’s a useful toolkit that will help you along the way.
Good luck creating your videos, telling your positive stories sharing some good - and don’t forget to use the hashtag #ShareSomeGood on YouTube so we can see and celebrate your great work!
Posted by Samantha Yorke, Public Policy and Government Relations Counsel, Google Australia and New Zealand
Introducing Australia's Regional Online Heroes
Tuesday, December 6, 2016
From a regional business selling frozen rose petals, to an online personal-training business using farm equipment, to an innovative agricultural software company…. this year’s
Regional Online Heroes
finalists are leading the way in entrepreneurship and innovation.
Last month we announced ten outstanding finalists who are using the internet to innovate and grow their business in regional Australia:
Local Farm Produce
Off The Track Training
George The Farmer
Penny Evans Art
Rabbit Hop Films
from NSW; and
Simply Rose Petals
Yesterday, these Regional Online Heroes travelled to Sydney for an exclusive masterclass at the Google office, where they had the chance to share their stories and develop new skills.
We were joined our esteemed competition judges, including: The Hon Michael McCormack MP, Minister for Small Business; Jack Archer, CEO of the
Regional Australia Institute
; and small business leaders Jane Cay, Founder of
, and Robert Ravens, Managing Director of
Bridestowe Lavender Estate
. These business leaders shared their experiences and joined our regional heroes for a celebratory dinner.
Minister for Small Business, the Hon Michael McCormack MP was delighted to announce the winning Regional Online Hero -
, a leading AgTech company based in Toowoomba, Queensland. AGDATA has grown from a small family startup to a valuable national business providing a digital platform to boost agricultural production.
With 20 employees and more than 22,000 customers, Minister McCormack said AGDATA is a great example of how businesses can succeed in regional Australia.
We know that digitally engaged small businesses are more likely to be growing (
research), which is why these Regional Online Heroes are so important for jobs and local communities.
More than 150 businesses from across Australia applied, with fantastic examples of how the internet is helping their business grow and prosper. For more information about this year’s Regional Online Heroes check out the
Congratulations again to our amazing finalists and winner - we look forward to seeing what they do next!
Posted by John Ball, Head of Google Marketing Solutions, Google Australia
Announcing Google Play’s “Best of 2016”
Friday, December 2, 2016
A Big Year for Dance Music in Australia
As the year draws to close and summer is officially here, we’re thrilled to announce Google Play’s most popular apps, games and music in 2016.
In Australia, Meghan Trainor’s “Mee Too”, followed by Sia’s “Cheap Thrills” were the most streamed songs of the year. All in all, 2016 was a big year for dance and electronic music in Australia, with a third of the top 100 most streamed songs falling under the genre, on par with Pop for the first time.
Top 10 Streamed Songs of 2016 in Australia
Me Too, Meghan Trainor
Cheap Thrills, Sia
We Don't Talk Anymore (feat. Selena Gomez), Charlie Puth
Stay (feat. Maty Noyes), Kygo
Don't Let Me Down (feat. Daya), The Chainsmokers
Never Be Like You (feat. Kai), Flume
Can't Stop the Feeling!, Justin Timberlake
One Dance (feat. WizKid & Kyla), Drake
Work (feat. Drake), Rihanna
Closer (feat. Halsey), The Chainsmokers
Globally, Twenty One Pilots have no need to feel “Stressed Out” with their single coming in as the number one most streamed song of the year. In case you missed any of 2016’s biggest hits, we’ve our top five global lists for each category to help you sort through the most popular content of the year. For complete local lists, visit
Google Play's Global Best of 2016 Lists
TOP TRENDING APPS of 2016
Face Changer 2
Lumyer - Photo & Selfie Editor
Castbox - Podcast Radio Music
Emoji Keyboard Pro
TOP TRENDING GAMES of 2016
Dream League Soccer
TOP 5 STREAMED SONGS of 2016
, Twenty One Pilots
, Justin Bieber
One Dance (feat. WizKid & Kyla)
Don't Let Me Down (feat. Daya)
, The Chainsmokers
Me, Myself & I
Posted by Kara Bailey, Director of Merchandising, Google Play
Opening the doors to The Digital Garage in Western Sydney
Monday, November 28, 2016
It may not look like your ordinary garage but it’s a place to learn, build and explore… Google and the NSW Business Chamber teamed up to take
The Digital Garage
on the road to Western Sydney last week.
The Digital Garage
is an online training platform for small business to learn the digital skills they need to make the most of the web.
The Digital Garage workshop in Pemulwuy on Friday 25 November gave more than 50 local small business owners the chance to learn how they can use online tools to help grow their business.
We know businesses thrive when they embrace technology.
research found small businesses that make the most of the web are 1.5 times more likely to be growing revenue and 8 times more likely to be creating jobs. That’s good news for everyone!
Participants had the chance to hear from digital experts and ask questions about digital engagement. Local business owner, Tony Rahme, owner of
spoke about how he used online advertising to become one of the largest sellers of artificial plants across Australia and Raymen Sri from local
shared how professional web agencies can help time poor business owners make the most of the web.
We were joined by the local Member for McMahon, Chris Bowen MP, who spoke about the importance of small businesses in his electorate and the opportunities presented by digital technology, along with David Borger, Western Sydney Director of the
Sydney Business Chamber
The Digital Garage will be visiting more locations around Australia in 2017, so stay tuned for events near you! In the meantime you can check out the
training, anywhere and anytime.
Posted by John Ball, Head of Google Marketing Solutions Australia
Introducing Chromecast Ultra: The Fastest Chromecast Yet
Thursday, November 24, 2016
is available in Australia starting today. Get ready to have stunning content served right to your living room. All that’s needed is one small addition to your current system: Chromecast Ultra. Stream content right from your phone, tablet or computer and enjoy videos and more on your big screen.
Chromecast Ultra has everything you love about Chromecast. Plus, it comes with advanced features like 4K and High Dynamic Range (HDR) support for a fuller, crisper picture as well as faster speed and Wi-Fi improvements. At first, you’ll be able to stream 4K content from Netflix and YouTube, and we’re working to make more 4K and HDR content available.
Chromecast Ultra loads videos 1.8 times faster than other Chromecast devices and includes major Wi-Fi improvements to support streams from full HD to Ultra HD without a hitch. For those tricky Wi-Fi environments, we’re also adding Ethernet support for a wired connection.
Just like the original Chromecast, you can cast all of your favorite content from thousands of apps using your phone, tablet or laptop. Mirror any content from your Android device or from a browser tab on your laptop (using Chrome) to the TV. And it comes in a small size that hides nicely behind your TV, without adding clutter to your living room.
is available starting today for $99 from
Posted by Mickey Kim, Director of Product Planning and Partnerships, APAC
agencies adwords TV
Getting Aussie Business Online
Google App Engine
Google Apps for Business
Google Apps for Education
Google Art Project
Googlers and culture
Stupid Google employee tricks
Summer of Code
Give us feedback in our
Official Google Blog
Public Policy Blog
Lat Long Blog
Ads Developer Blog
Android Developers Blog