News and notes from Google Down Under
The Creative Job that Don Draper can’t get
Friday, September 19, 2014
Creative people come in many forms. Writer. Coder. Hacker. Painter. Film-maker. Blogger. Graffiti artist.
Google’s Creative Lab in Sydney is looking for five of Australia’s most creative people to be part of
, a talent-finding initiative that has been running in NY and London for several years.
You would be playing at the intersection of creativity and technology - so this has to be a driving passion of yours (and we don’t mean just apps). You can see what Five has done elsewhere
, and an example of Creative Lab's local work
Even by Google standards, Sydney’s Lab is pretty unconventional, but it is (we hope) an empathetic and collaborative environment - no need for big-guns, rock-stars, or raging-egos. We’re more interested in people with creativity and passion, humility and insight, curiosity and a work ethic. Don Draper, please look elsewhere.
If you are one of those creative geek types and you think this sounds too good to be true then do something about it. It’s an
. Please push hard.
Posted by Tom Uglow, Creative Lab
Shopping Smarter Online
Thursday, September 11, 2014
Every day, the Internet helps connect shoppers around the world with millions of online stores. However, many shoppers are reluctant to buy from stores they don’t know. To help people shop online with confidence, we’re introducing
Google Trusted Stores
AdWords seller ratings
If you’re a store owner, read on to learn more about the program.
Boosting shopper confidence on your website and on Google
Google Trusted Stores is a free certification program that helps shoppers discover online retailers that consistently offer a great shopping experience. Once certified, your store is recognised with a badge that highlights that your business is highly rated by your customers, offers reliable shipping, and delivers great customer service. Google Trusted Stores also increases the confidence of your customers by offering a free
for shoppers who opt in after making a purchase at your store. The protection will cover eligible orders up to AU$1,000.
testing the program
with selected retailers since the end of last year and we have simplified the implementation for retailers. And, as part of the program, Google now collects feedback from verified customers who opt in to take a survey about their shopping experience at your store.
This customer feedback contributes to your seller rating, which represents aggregated consumer reviews from multiple sources, including independent data providers and our own Google surveys. Your seller rating shows on your Trusted Stores badge, with your ads on
and on your
AdWords text ads
Like other ad extensions and formats, seller ratings can improve your ad performance, including clickthrough rate and
, which can help your search ads appear higher on the search results page. Today, we’re starting to roll out seller ratings to show automatically with AdWords text ads for eligible advertisers that have a rating of 3.5 or higher. Note that all businesses, not just retailers, can show seller ratings on their search ads.
Example of Google Trusted Stores badge on website and the information shoppers see when they click on it
Example of the badge and seller ratings on Google Shopping
Example of seller ratings on AdWords text ads
Easy and free to get started
The Google Trusted Stores Program and seller ratings are free and easy to set up, making them ideal for any merchant, large or small, that is interested in boosting shopper confidence.
are some of the stores that already benefit from being Google Trusted Stores. If you’re interested in participating in the Google Trusted Stores Program,
. To learn more about seller ratings, including eligibility criteria and how to manage when they appear with your ads, please visit the
AdWords Help Center
Posted by Michaela Feller, Product Manager, Google Shopping and Luke Swartz, Product Manager, AdWords
Making data work for you
Thursday, September 11, 2014
When I was a tech entrepreneur striving to build successful businesses, I would rely on data to tell me how products were being used and how they could better meet people’s needs. The insights I gleaned were invaluable in refining and improving features, which ultimately helped my business grow.
Fast forward to now, and around me at Google every day I see data being used to help solve problems, do things better, or invent completely new things. We call this ‘data-driven innovation’.
In our lives as consumers, we make use of data-driven innovation every day. When we save ourselves hassle by using an app to see if our bus is running on time, or use Xero personal accounting to figure out where all our money went, we’re getting insights that would have been near-impossible to compute if we were left to our own devices. By gathering information from multiple sources (like buses) and using computing power to analyze them in real-time, we can unlock huge benefits.
We asked PwC to look at the role data plays in making Australia’s economy and society more productive and more efficient. The resulting report,
“Deciding with data: how data-driven innovation is fuelling growth
”, found that:
In 2013, data-driven innovation added $67 billion in new value to the Australian economy, or 4.4 percent of GDP - making it as big as the retail sector.
Australia has substantial room to improve, and left an estimated $48 billion on the table in potential value from data-driven innovation
Seizing this opportunity will require concerted action, especially by government which accounts for one-third of Australia’s economy
The report also identifies that the health industry offers the biggest opportunity for Australia to boost data-driven innovation. The sector is not only growing in size and globally competitive, but Australia has the assets, such as good technology and talent, to win.
is a shining example of this. It’s a free online mental health clinic that has proven clinical success in using data to assess and treat patients. Three million Australians suffer from mental health problems each year, yet only one in five seek help. A third of MindSpot’s patients have never sought help before, and MindSpot’s smart use of data is improving the productivity of their therapists, and their ability to deliver concrete outcomes for patients. For example, MindSpot uses a detailed questionnaire with new patients which helps to more accurately assess their situation. Then over the course of treatment, MindSpot gathers data about how patients are feeling, which they use to provide appropriate care as and when it’s needed, rather than on a set schedule.
Working smarter with data to boost productivity and efficiency is a huge opportunity for Australia. This opportunity will require us to achieve a balance between using data for the benefit of society while ensuring that it is managed carefully and respectfully. If we can encourage all Australians to think about how data can help at their home, work, and in society, we will all be better off. That’s something we can count on.
Posted by Alan Noble, Engineering Director, Google Australia
Helping kids be smart online
Monday, September 8, 2014
This week marks
National Child Protection Week
, which has been run annually for the last 20 years by NAPCAN. We thought it was a good time to remind people of the many tools available to keep young people and families safer when using the web. The Internet has brought us many opportunities, especially around education and entertainment, but with those opportunities comes the need for an ongoing conversation about how it is best used.
Earlier this year we launched the
Google Safety Centre
, and shared the following tips for helping kids navigate the web smartly and safely. For example:
in Google Search.
If you want to hide explicit images, search results and videos, turn on SafeSearch, which keeps inappropriate results that you might not want popping up on the family computer out of your Google Search results.
If you’d prefer not to see mature or age-restricted content on YouTube, scroll down to the bottom of any YouTube page and click on the button that says “Safety”. You can also log in with a YouTube account and lock SafetyMode as your default setting on each one of your computer browsers.
available to your family.
You can decide which
apps are appropriate for your family by looking at the ratings: everyone, low maturity, medium maturity or high maturity. You can control the types of apps that can be downloaded to your device. In the Play Store settings, select “User Controls”, then tap on “Content filtering”.
Google also supports a number of local nonprofits and partners who invest heavily in helping to create a safer environment for our kids online.
Alannah and Madeline Foundation
Carly Ryan Foundation
provide schools across Australia with the necessary material and frameworks to prevent cyberbullying and help them to be
, an Internet platform for kids to turn to with difficult questions. Immediate and personal help can be obtained from two direct helplines,
We also fund research conducted by the
Young and Well
cooperative research center which explores the role of technology in young people’s lives.
Finally, this Friday is
White Balloon Day
which is about raising awareness and funds for Australian children affected by sexual assault. Share #whiteballoonday and let us know #whoRUprotecing on social media to support the cause.
We would like to thank our great partners for their determined efforts to keep our kids safe. Let’s all play our part during National Child Protection Week.
Posted by Ishtar Vij, Head of Public Policy, Google Australia
Introducing Google for Work (the artist formerly known as Enterprise)
Wednesday, September 3, 2014
Cross-posted from the
Google for Work blog
Work is where you spend a lot of your time. So we’ve always believed that it should be meaningful—not a daily grind, done in isolation on an old desktop in a sea of cubicles. Even more, we believe that technology should make work better. It should make it easy not just to get things done, but to get things done with people who inspire you, at the times and in the places where you work best, and in a way that lets you make an impact, no matter what your job is, or what industry you’re in.
Ten years ago, we started bringing Google’s consumer technology—along with the features, controls and services businesses need—to work. We first brought search and then Gmail to businesses. Today we also offer the scale and reliability of Google’s infrastructure to developers with Google Maps and Google Cloud Platform, and have extended into hardware with Android and Chromebooks. Along the way we’ve invested in what matters to our customers and partners—security, transparency, compliance and customer support. And our team, the breadth of our offerings, and our commitment to business customers have all increased substantially.
Work today is very different from 10 years ago. Cloud computing, once a new idea, is abundantly available, and collaboration is possible across offices, cities, countries and continents. Ideas can go from prototype to development to launch in a matter of days. Working from a computer, tablet or phone is no longer just a trend—it’s a reality. And millions of companies, large and small, have turned to Google’s products to help them launch, build and transform their businesses, and help their employees work the way they live. In other words, work is already better than it used to be.
But technology for the workplace isn't just about a better way of doing business. It's about empowering anyone, whether they're a developer with an idea in their basement or a baker with a better cupcake or a company with thousands of employees, to have an impact. We never set out to create a traditional “enterprise” business—we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition. As of today, what was called Google Enterprise is now, simply, Google for Work. When we use the tools that make our lives easier—Google Apps, Maps, Search, Chrome, Android, Cloud Platform and more—work gets better. And that’s what we’re working on—
the best of Google, now for work
Posted by Eric Schmidt, Executive Chairman
agencies adwords TV
Getting Aussie Business Online
Google App Engine
Google Apps for Business
Google Apps for Education
Google Art Project
Googlers and culture
Stupid Google employee tricks
Summer of Code
Give us feedback in our
Official Google Blog
Public Policy Blog
Lat Long Blog
Ads Developer Blog
Android Developers Blog