Australia Blog
News and notes from Google Down Under
Switch on and take off… Aussie businesses seizing the digital opportunity
Tuesday, October 17, 2017
Can getting online really boost your business bottom line? Turns out that digitally engaged small businesses are more than 50 per cent more likely to be growing, according to a new study released today.
The
2017 Deloitte Connected Small Business report
found Australian businesses are becoming increasingly tech savvy, with more adopting digital tools to help their business thrive.
And they’re seeing great results - SMBs with advanced levels of digital engagement are 8 times more likely to be creating jobs. They’re also 7 times more likely to be exporting, which is good news for those businesses and the Australian economy.
Small businesses make a big contribution, accounting for more than two-thirds of private sector employment in Australia. This means the opportunities are huge.
Wine retailer
Vinomofo
is a great example of a business using the web to grow. They now employ more than 100 staff and supply over 540,000 wine lovers across Australia, New Zealand and Singapore, and they're looking at expanding to other export destinations.
While digital engagement has increased, there is still huge untapped potential with the
report
finding 87 per cent of SMBs are not taking full advantage of digital tools. Small business operators identified a number of barriers to engagement, including a lack of digital skills. In fact, more than
60 per cent
of businesses listed skills among the top 3 barriers to digital engagement.
We want all businesses to have the chance to succeed online, that’s why we created
The Digital Garage,
a free online digital skills training platform. You can also join one of our
Digital Garage workshops
- keep an eye out for events in your area (next stop
Darwin
)!
The online opportunity for small businesses is huge. Get the skills you need and help your business take off!
Posted by Richard Flanagan, Head of Business Marketing, Google Australia and New Zealand
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