The way we search is in some ways not surprising. Proportionally, Australians do the most searches for meat pies, Aussie Rules, sunshine, sunburn, sea change, air conditioning, beer, Torana, snake, water restrictions, roast lamb, quit smoking, backyard, child care, kids and almost all of the searches for cubby house. Melbournians search for spring carnival, Sydney-siders search for harbour and red wine, and the good folk of Brisbane search for lifesavers and cattle dog. In Canberra they want a home loan and in Perth they’re all looking for mine jobs. But it’s the non-stereotypical searches that have us scratching our heads, and so now’s your chance to enlighten us on some of your oddball search behaviour.
Why does Sydney, city of sin and parties, do the most searches for Easter and bored? How come everyone in Perth wants a trip to the chocolate factory?
Why do we only come second to the Brits on searching for help? What does it say about our appreciation of our native fauna that we do fewer searches for Koala than Slovakia and Spain? Does it mean something that we do the most searches for hate while at the same time we’re all searching for happiness?
Why on earth in this hot, dry country do we do the most searches for ski hire? Are we all so tired that all we want to search for is sleeping in? Does Australia have more lost dogs than any other country? Perhaps it’s about time we added a ‘Pet’ tab to Google search for Australia!
If you can offer any illuminating insights into the search behaviour of Australians we’d love to hear your feedback.
Last week, amid a sea of 100" plasma screens and innumerable cool gadgets, Google Australia took its place at CeBIT, the large information and communications technology show held in Sydney.
Google's presence at the event was headlined by Dave Girouard, our Vice President, Enterprise. Dave's keynote speech focused on the opportunity that Google Apps (calendar, e-mail and office software) and other Google Enterprise products offer in the workplace. Over 1,000 Australian businesses have started using Apps since its release. Glen Speckert, also from the Enterprise team, spoke about Google's role in providing geospatial services to Governments.
The Google stand gave us the opportunity to meet some of the estimated 30,000 attendees who went through the event. Our AdWords online team members, who spend a lot of their time answering requests via email or the phone, got a fantastic face-to-face opportunity to walk clients through the sign-up process and, in the course these sessions, provide advice on how to get the most out of AdWords.
We received plenty of great stories about how AdWords has worked for different clients. We're going to continue to reach out and communicate with our Australian users and partners. And, of course, our engineers are always working to develop and roll out new innovations.
If you are a member of the press, please email our communications team at: press-australia-nz@google.com For all other enquiries, please visit our Help Centre.
