Official Google Australia Blog: мая 2020

A fact-based discussion about news online

воскресенье, 31 мая 2020 г.

earlier this monthFirst, the direct economic value Google gets from News content in Search is very small.and then clicks on an ad.
Second, the indirect economic value Google gets from News in Google Search is also very small. Users come to Google for many things, whether it's 'how to' videos, recipes, sport, weather, outfit ideas, or home insurance. News is a very small part of this content, and represents only a tiny number of queries — in the last year, news-related queries accounted for just over 1 percent of total queries on Google Search in Australia. The ‘indirect value’ argument also overestimates the relevance of a small fraction of hard-to-monetise queries and fails to consider that 'indirect value' cuts both ways — Google Search encourages lots of traffic to news publishers from users who weren’t originally looking for news content at all. As an example, a search for 'Melbourne' would return results like tourism links, maps, local government information, news headlines, and more.
Third, there is already a substantial two-way value exchange. As the ACCC Concepts Paper acknowledges, you need to look at both sides of the value equation. To put it plainly, a lot of people (Australians and beyond) click from Google through to Australian news websites, which gives publishers the chance to make money by showing them ads or turning them into paying subscribers. In 2018 Google Search accounted for 3.44 billion visits to large and small Australian news publishers for free. A study by Deloitte in Europe valued each visit between €0.04-0.06 or around AU$0.063—which equates to approximately AU$218 million in value going to Australian publishers each year from Google traffic alone. In summary, news media businesses are likely to derive far more cross-content benefit than they generate.
Fourth, news content is important to ensure access to quality information. The value of news to Google isn’t about economics, it is about its role in educating and informing Australians, as well as its importance in strengthening democracy. Publishers directly control how they participate in Google Search - whether through a long or short snippet, a photo, or not at all. We are always looking for new ways to support journalism–not because we make money from it, but because we believe that everyone benefits from its contributions to society and its critical role in fighting misinformation. We have for years partnered with news organisations and paid to host content where we show it in full (for example, when we show weather feeds or licensed sports scores on a search results page).
We recognise the importance of news and are committed to finding new ways to support publishers. The mandatory code will have important consequences for Australians, including how and which types of news they can search and discover through Google. As we work with the ACCC and Government, as well as with media companies to build out new solutions to derive additional revenue, it’s important to base decisions on facts, not inaccurate numbers and unfounded assertions.
Posted by Mel Silva, Managing Director and VP, Google Australia

YouTube Stories: How Aussies are learning through video

четверг, 21 мая 2020 г.

Returning to the simpler things in life, Aussies are picking up spades and spatulas. Plant With MeCook With MeSelf Sufficient Me8 Fast Growing Vegetables You Can Grow at Home in a HurryFrom little things, big things grow

One Table Farm

This is just one example of the many learning stories on YouTube where we can see the ripple effects of online connections make their way into the real world. Watch more of our YouTube Learning Stories, or start your own learning journey now with YouTube Learning. Posted by Ashley Chang, Culture & Trends Manager, YouTube APAC

Further help for Aussie small businesses affected by recent crises

четверг, 21 мая 2020 г.

Google My Business

Delivering digital skills training to SMBs in bushfire-impacted communities Supporting small businesses with free resourcesSmall Business Pack

launchedhttp://g.co/smallbiz-covid19New support links for Google My Business profiles support links$20 million to support small businesses and government crisis response announced additional supportMany RiversYouth Business InternationalGoogle.orgPosted by Richard Flanagan, Head of Business Marketing, Google Australia
Google Trends

YouTube Music is Making it Simple to Transfer Over Your Google Play Music Library

среда, 13 мая 2020 г.

Easy Transfer and Transition

Download the YouTube Music app (iOS/Android).

Click on the transfer button in YouTube Music, and your uploads, purchases, added songs and albums, personal and subscribed playlists, likes and dislikes, curated stations and personal taste preferences will move right over.

Your updated recommendations will appear immediately on the YouTube Music home screen, and we’ll notify you via email and notifications when your music library transfer is complete and your music is in the “Library” tab.

HERE

this web pageYour New Home For Music: YouTube MusicYouTube Music

Catalogue: YouTube Music offers over 50 million official tracks, albums and high quality audio, as well as deep cuts, B-sides, live performances, and remixes you can’t find anywhere else.

Listen everywhere: Explore YouTube Music’s audio-first music app, desktop and smart speaker experience.

Recommendations: Discover new music through YouTube Music’s home screen recommendations and personalised mixes - My Mix, Discovery Mix, and New Release Mix - based on taste, location, time of day and Play Music preferences after transferring.

Official Playlists: Listen to thousands of official playlists from both YouTube Music and Google Play Music.

Playlist Creation: We’ve increased playlist length from 1,000 to 5,000 songs to make room for even more of your favourite songs.

Uploads: You can listen to your uploaded and purchased music from Google Play Music after your transfer, or add up to 100,000 personal tracks to your library in YouTube Music (an increase of more than 50,000 compared to Google Play Music).

Offline listening: Paying members can download any song, playlist, music video or let smart downloads (Android only for now) do it for you so you always have something to listen to, even when you don’t have service.

Lyrics: Lyrics offer highly visible access to follow along to tracks.

Explore Tab: An all-new Explore tab offering one go-to place to discover new music and YouTube Music’s vast catalogue of playlists through New Releases and Moods & Genres sections.

Pricing here*Some users may see a price difference upon transfer. Learn more here.

Responding to the revised publisher code process in Australia

воскресенье, 3 мая 2020 г.

DPI Final ReportDid Google engage with the voluntary code process? Is Google making money from publishers’ content? can determineshowIs Google driving traffic away from publisher sites? shows upWhy doesn’t Google pay news publishers for displaying their sites in Search results? for freevaluecommercial considerationsNext steps Posted by Mel Silva, Managing Director and VP, Google Australia

2020 Computer Science grants for Australian educators

пятница, 1 мая 2020 г.

Google’s Educator PD Grants program

ACARA (Australian Curriculum, Assessment and Reporting Authority)

Alyangula Area School

Australian Catholic University

STEM Industry School Partnerships (SISP) Program

Coding and Innovation Hub

Design and Technology Teachers' Association Victoria (DATTA Vic)

Goodna State School

Institute of Technology Education (iTE)

James Cook University

Mountain Creek State High School

Nazareth Catholic College

Ormeau State School

Our Lady of Mercy School Deloraine

Pedare Christian College

Queensland Society for Information Technology in Education Inc. (QSITE)

St Carthage's Primary School Lismore

The Tech Girls Movement Foundation (TGMF)

The University of Adelaide

The University of Melbourne

The University of Newcastle

The University of Newcastle (SMART Program)

The University of Western Australia

Yirara College

global diversity commitmentThe impact of PD Grants for educators Posted by Marie Efstathiou, Program Manager, Computer Science Outreach and University Relations

Australia Blog

A fact-based discussion about news online

YouTube Stories: How Aussies are learning through video

Further help for Aussie small businesses affected by recent crises

YouTube Music is Making it Simple to Transfer Over Your Google Play Music Library

Responding to the revised publisher code process in Australia

2020 Computer Science grants for Australian educators

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