Australia Blog
News and notes from Google Down Under
Introducing DataLiberation.org: Liberate your data!
Tuesday, September 15, 2009
This is cross posted from the
Google Public Policy Blog
Imagine you want to move out of your apartment. When you ask your landlord about the terms of your previous lease, he says that you are free to leave at any time; however, you cannot take all of your things with you - not your photos, your keepsakes, or your clothing. If you're like most people, a restriction like this may cause you to rethink moving altogether. Not only is this a bad situation for you as the tenant, but it's also detrimental to the housing industry as a whole, which no longer has incentive to build better apartments at all.
Although this may seem like a strange analogy, this pretty accurately describes the situation my team, Google's Data Liberation Front, is working hard to combat from an engineering perspective. We're a small team of Google Chicago engineers (named after a Monty Python skit about the
Judean People's Front
) that aims to make it easy for our users to transfer their personal data in and out of Google's services by building simple import and export functions. Our goal is to "liberate" data so that consumers and businesses using Google products always have a choice when it comes to the technology they use.
What does product liberation look like? Said simply, a liberated product is one which has built-in features that make it easy (and free) to remove your data from the product in the event that you'd like to take it elsewhere.
At the heart of this lies our
strong commitment
to an open web run on open standards. We think open is better than closed -- not because closed is inherently bad, but because when it's easy for users to leave your product, there's a sense of urgency to improve and innovate in order to keep your users. When your users are locked in, there's a strong temptation to be complacent and focus less on making your product better.
Many web services make it difficult to leave their services - you have to pay them for exporting your data, or jump through all sorts of technical hoops -- for example, exporting your photos one by one, versus all at once. We believe that users - not products - own their data, and should be able to quickly and easily take that data out of any product without a hassle. We'd rather have loyal users who use Google products because they're innovative - not because they lock users in. You can think of this as a long-term strategy to retain loyal users, rather than the short-term strategy of making it hard for people to leave.
We've already liberated over half of all Google products, from our popular blogging platform Blogger, to our email service Gmail, and Google developer tools including App Engine. In the upcoming months, we also plan to liberate Google Sites and Google Docs (batch-export).
Feel free to take a deeper look into product liberation at
dataliberation.org
, a website we're launching today which is dedicated to explaining the Data Liberation Front and the products we've liberated.
If you'd like to contribute suggestions for services that you think need to be liberated, please do so on our Data Liberation
Moderator page
. We're also on Twitter
@dataliberation
.
Posted by Posted by Brian Fitzpatrick, Data Liberation engineering manager
No comments :
Post a Comment
Labels
20%
3D
AdSense
AdWords
AdWords Express
Agencies
agencies adwords TV
Analytics
android
announcements
antarctica
App Marketplace
apps
art
Australia
Australian IT
big data
Big Query
blogging
blogs
books
broadband
business
calendar
campaign management
careers
CeBIT
chrome
Chromebox
cloud computing
competition
computer science
conversion tracking
creativity
currents
cyber safety
cycling
dashboard
Developer Day
developers
digital advertising
digital economy
Display
display ads
Doodles
drive
ebooks
education
Election
energy
enhanced campaigns
Enterprise
entrepreneurship
environment
Equatorgate
Fairfax
film
filtering
G'day Google
Getting Aussie Business Online
Gmail
gone google
gonegoogle
google
Google App Engine
Google Apps
Google Apps for Business
Google Apps for Education
Google Art Project
Google Australia
Google Chrome
Google Code
Google docs
Google Drive
Google Earth
google maps
Google Places
google play
Google Search
Google Serve
Google Sites
Google Talk
Google Trends
Google+
Googlers and culture
government
green
Guest blogger
guest speakers
Hangouts
HR
iGoogle
information
innovation
internet
internet industry
IT
Julia Gillard
language
life
local
maps
measurement
media industry
mobile
Moderator
movies
music
navigation
NBN
netball
new features
news
NGEN
non-profit
online advertising
online safety
open government
open source
Partnerships
picasa
play
Policy
politics
prime minister
privacy
prizes
PSI
publishers
puppies
real estate
Reception
recruitment
removals
rentals
reporting
research
Running
scholarships
schools
science
search
search ads
Security
shopping
sitelinks
sketchup
small business
smartphones
SMB
street view
student programs
students
Stupid Google employee tricks
Summer of Code
Support
survey
sydney
symphony
tablet
technology
Themes
tips
training
transit
translate
transparency
transport
Universities
vault
voicesearch
Wave
women
workplace culture
YouTube
YouTube Live
zeitgeiest
Archive
2016
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Feed
Google
on
Follow @googledownunder
Give us feedback in our
Product Forums
.
No comments :
Post a Comment