Henrique De Castro, Google’s vice president for Global Media & Platforms Sales:
“We all know display advertising is more than just clicks and conversions. The very best display advertising creates an emotional connection with us, and we don’t yet have an algorithm for emotion. We want to take the pain out of display advertising so advertisers and agencies can spend more time doing what they do best, and that is really creative engaging and memorable ad campaigns.”
Google serves display ads across the Google Content Network, which contains over a million websites. The vast majority of publishers in the network have opted in to receiving display ads (along with text ads) and a majority of them are currently serving display ads. Google’s network reaches 79% of Australians online according to ComScore. We also offer a variety of display ad formats on YouTube such as video, image and flash ads.
Finally, with our acquisition of DoubleClick we also provide ad serving technology to publishers, agencies and advertisers, which is the infrastructure that enables billions of ads to be served each day across the web. You can find out more about these products on
Google for Advertisers.
Posted by Ernesto Soriano, Product Marketing Manager - YouTube & Display
