______________PS to this blog post:We’d also like to give an unofficial “honourable mention” recognition to Gordon McNenney of http://www.dtdigital.com.au/ who submitted the following post-competition report as part of the AdWords Train & Gain program. Cue the music!Please sing this to the tune of Advance Australia Fair:AdWorders all let us rejoice
For we are optimised.
We've reviewed all our keyword lists
And fine tuned our text ads.
Our conversions now are trending up
whilst CPCs decline.
In analytics, let every stage
Advance AdWorders fair!
In joyful spreadsheets let us sing
Advance AdWorders fair!
Gordon, we salute your Aussie creativity! Updated by Richard Flanagan, Product Marketing Manager 
