It’s been a busy year for Google display in Australia. In June of this year, we hosted our first major display advertising summit in Australia for 350 local industry leaders. Later that month, we announced a new umbrella for all of our display properties - the Google Display Network - to make our offerings clearer to advertisers and agencies. More recently, we launched a new campaign called “WATCH THIS SPACE” to highlight some of the exciting changes taking place in the display industry today and start a conversation with agencies and marketers.AdSense technology to place valuable, relevant ads on their websites. The majority of Australia’s largest publishers are using DoubleClick for Publishers , our ad serving platform, to maximise the value of ad space that they’ve sold themselves.introduced the new DoubleClick Ad Exchange in North America and Europe in September 2009:benefits for advertisers and publishers are very real. For example, the average price a publisher receives for ad space sold through the Ad Exchange is 130% higher than the average price of ad space sold directly to ad networks.
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