Australia Blog
News and notes from Google Down Under
Creativity & Technology: Better Together, Especially with Cocktails
Wednesday, November 9, 2011
Last night at the CarriageWorks in Sydney, Google Australia hosted
Creative Sandbox
. We wanted to celebrate the intersection of creativity and technology by bringing together people who excel on both sides of that equation: creatives and planners from Australia’s top agencies, big thinking advertisers, and developers with awesome skills in areas like mobile, HTML5, social, local and gaming.
More than 400 people came to the event to discover how Google technology can bring creative ideas to life. They played with creations like
helicopter view
for Google Maps, the new
eBooks
offering, and the Android-based game
We Draw
on a Google TV. There was plenty of interactive fun at the demo zones. Visitors interacted with our green screen to become part of YouTube classics like
Beached Az
,
Tipp-Ex
, or
Volkswagen’s “The Force”
. They could also get
Androidified
and take home a postcard souvenir.
New York-based Aussie and Google marketer
Ed Sanders
took the stage to share his golden rules for amazing creative campaigns: Know your users, know the magic of your product, and connect the two;
innovation
doesn’t require invention;
real stories
are better than fake ones;
show
don’t tell; and fast is better than slow.
The Communications Council
also announced two new initiatives that bring your creativity to technology, developed in partnership with Google. Show & Tell is a gallery-style YouTube channel curated by
AWARD
, which will showcase the best creative work from Australia and New Zealand. They also shared an early demo of Trapeze, a web platform designed to help developers and creative types connect and collaborate.
For more from Google’s Creative Sandbox, put
this
page into one of your circles on Google+.
Posted by Kathryn Apte, Agency Marketing Manager, Google Australia & New Zealand
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