Australia Blog
News and notes from Google Down Under
Creativity & Technology: Better Together, Especially with Cocktails
Wednesday, November 9, 2011
Last night at the CarriageWorks in Sydney, Google Australia hosted
Creative Sandbox
. We wanted to celebrate the intersection of creativity and technology by bringing together people who excel on both sides of that equation: creatives and planners from Australia’s top agencies, big thinking advertisers, and developers with awesome skills in areas like mobile, HTML5, social, local and gaming.
More than 400 people came to the event to discover how Google technology can bring creative ideas to life. They played with creations like
helicopter view
for Google Maps, the new
eBooks
offering, and the Android-based game
We Draw
on a Google TV. There was plenty of interactive fun at the demo zones. Visitors interacted with our green screen to become part of YouTube classics like
Beached Az
,
Tipp-Ex
, or
Volkswagen’s “The Force”
. They could also get
Androidified
and take home a postcard souvenir.
New York-based Aussie and Google marketer
Ed Sanders
took the stage to share his golden rules for amazing creative campaigns: Know your users, know the magic of your product, and connect the two;
innovation
doesn’t require invention;
real stories
are better than fake ones;
show
don’t tell; and fast is better than slow.
The Communications Council
also announced two new initiatives that bring your creativity to technology, developed in partnership with Google. Show & Tell is a gallery-style YouTube channel curated by
AWARD
, which will showcase the best creative work from Australia and New Zealand. They also shared an early demo of Trapeze, a web platform designed to help developers and creative types connect and collaborate.
For more from Google’s Creative Sandbox, put
this
page into one of your circles on Google+.
Posted by Kathryn Apte, Agency Marketing Manager, Google Australia & New Zealand
Labels
20%
3D
AdSense
AdWords
AdWords Express
Agencies
agencies adwords TV
Analytics
android
announcements
antarctica
App Marketplace
apps
art
Australia
Australian IT
big data
Big Query
blogging
blogs
books
broadband
business
calendar
campaign management
careers
CeBIT
chrome
Chromebox
cloud computing
competition
computer science
conversion tracking
creativity
currents
cyber safety
cycling
dashboard
Developer Day
developers
digital advertising
digital economy
Display
display ads
Doodles
drive
ebooks
education
Election
energy
enhanced campaigns
Enterprise
entrepreneurship
environment
Equatorgate
Fairfax
film
filtering
G'day Google
Getting Aussie Business Online
Gmail
gone google
gonegoogle
google
Google App Engine
Google Apps
Google Apps for Business
Google Apps for Education
Google Art Project
Google Australia
Google Chrome
Google Code
Google docs
Google Drive
Google Earth
google maps
Google Places
google play
Google Search
Google Serve
Google Sites
Google Talk
Google Trends
Google+
Googlers and culture
government
green
Guest blogger
guest speakers
Hangouts
HR
iGoogle
information
innovation
internet
internet industry
IT
Julia Gillard
language
life
local
maps
measurement
media industry
mobile
Moderator
movies
music
navigation
NBN
netball
new features
news
NGEN
non-profit
online advertising
online safety
open government
open source
Partnerships
picasa
play
Policy
politics
prime minister
privacy
prizes
PSI
publishers
puppies
real estate
Reception
recruitment
removals
rentals
reporting
research
Running
scholarships
schools
science
search
search ads
Security
shopping
sitelinks
sketchup
small business
smartphones
SMB
street view
student programs
students
Stupid Google employee tricks
Summer of Code
Support
survey
sydney
symphony
tablet
technology
Themes
tips
training
transit
translate
transparency
transport
Universities
vault
voicesearch
Wave
women
workplace culture
YouTube
YouTube Live
zeitgeiest
Archive
2019
Jun
May
Apr
Mar
Feb
Jan
2018
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Feed
Follow @googledownunder
Give us feedback in our
Product Forums
.
