Australia Blog
News and notes from Google Down Under
News Ltd’s Traderoo Powered by Google App Engine
Friday, May 10, 2013
News Limited is one of Australia’s largest media companies, spanning newspapers, magazines, online, and subscription TV. We publish over 140 online and printed newspapers in major Australian cities including Sydney, Melbourne, Brisbane, Adelaide, and Perth, as well as in suburban areas.
Classified advertising is a key revenue stream across all our markets, but traditionally booking and billing classifieds has been a manual and time-consuming process. We wanted to implement a solution that would allow customers to serve themselves by placing ads online.
The Google App Engine has enabled customers to do just that. We chose Google as the application is easy to build, easy to maintain and simple to scale as the user base and data storage grows. Functionalities within the Google App Engine environment, such as BigQuery - the prediction application programming interface - have also been really useful. For example
we do in depth analysis of the ads, item pricing, and providing an internal reporting tool using Big Query.
We worked with 3 wks our Google Cloud Platform development partner to develop
a self-service, production booking and billing system -
www.traderoo.com.au
- which we have developed on Google App Engine. It’s proving to be a real winner for both our business and our customers.
It’s fundamentally changed the way customers engage with our company - creating a more usable experience and superb responsiveness. It’s easy to use, and gives more control over ad content as well as the ability to publish ads online immediately. Online ads are free, while print ads are optional and require a small fee, but complement online ads by extending the advertiser’s reach.
When customers book ads using the Traderoo website, they get automatic email notification from the platform that tells them how their advertisement is performing. Traderoo is optimised for PC, laptop, smartphone and tablet so the browser and ad placement remains consistent, no matter what device our customers are using.
The real advantage for us is that our classified business has achieved faster time to market, lower costs and less overheads in the form of call centre time and manual data entry. The site has been a huge success, and we look forward to continuing using Google App Engine as we develop Traderoo further.
Guest post by Joshua Lowcock, head of commercial platforms & products for News Limited
Labels
20%
3D
AdSense
AdWords
AdWords Express
Agencies
agencies adwords TV
Analytics
android
announcements
antarctica
App Marketplace
apps
art
Australia
Australian IT
big data
Big Query
blogging
blogs
books
broadband
business
calendar
campaign management
careers
CeBIT
chrome
Chromebox
cloud computing
competition
computer science
conversion tracking
creativity
currents
cyber safety
cycling
dashboard
Developer Day
developers
digital advertising
digital economy
Display
display ads
Doodles
drive
ebooks
education
Election
energy
enhanced campaigns
Enterprise
entrepreneurship
environment
Equatorgate
Fairfax
film
filtering
G'day Google
Getting Aussie Business Online
Gmail
gone google
gonegoogle
google
Google App Engine
Google Apps
Google Apps for Business
Google Apps for Education
Google Art Project
Google Australia
Google Chrome
Google Code
Google docs
Google Drive
Google Earth
google maps
Google Places
google play
Google Search
Google Serve
Google Sites
Google Talk
Google Trends
Google+
Googlers and culture
government
green
Guest blogger
guest speakers
Hangouts
HR
iGoogle
information
innovation
internet
internet industry
IT
Julia Gillard
language
life
local
maps
measurement
media industry
mobile
Moderator
movies
music
navigation
NBN
netball
new features
news
NGEN
non-profit
online advertising
online safety
open government
open source
Partnerships
picasa
play
Policy
politics
prime minister
privacy
prizes
PSI
publishers
puppies
real estate
Reception
recruitment
removals
rentals
reporting
research
Running
scholarships
schools
science
search
search ads
Security
shopping
sitelinks
sketchup
small business
smartphones
SMB
street view
student programs
students
Stupid Google employee tricks
Summer of Code
Support
survey
sydney
symphony
tablet
technology
Themes
tips
training
transit
translate
transparency
transport
Universities
vault
voicesearch
Wave
women
workplace culture
YouTube
YouTube Live
zeitgeiest
Archive
2019
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2018
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Feed
Follow @googledownunder
Give us feedback in our
Product Forums
.
